Noir Wine & Charcuterie

Challenge: Create a logo for a food truck and apply branding and collateral for it.

Solution: To begin, I made my decision to choose the “Noir: wine and chacuterie board food truck”, located in Amity, Oregon business. I was drawn to this one because I have personal experience in the wine/beverage industry. I began researching and making a mood board. I knew that I wanted to include the wine glass and cheese slice, as this is the most notable part of a chacuterie business. When I made the first rendition of this logo, it was VERY color-heavy. I looked closer at the shading of grapes, and decided to go for a look of just the highlights added, which turned out great!